I had the pleasure of working with Matt LaWell and his wife Carolyn on their A Minor League season project. They are traveling across the country and visiting all the Minor League baseball ballparks and telling stories, taking photos, and celebrating the unique experiences available at each location.

I designed a logo and the front end design for A Minor League season. The project needed to be clean, professional, and classically baseball. We really wanted the website to have a clean, editorial feel. and it needed to support the different types of content they would be producing.

Trolling Towers is a preppy clothing company founded by two Auburn graduates. The genre has seen crocodiles, horses, fish and anchors, and now we have added a deep sea fishing boat to the mix.

Two Steps from Greatness is a show produced by EA Sports that focuses on High School athletes on the cusp of moving on to college sports. I developed the title screen logo for the show, utilizing both EA’s custom made typefaces and vintage inspired athletic scripts. EA wanted to steer away from the glossy sheen and heavy metal looks often used by sports programs and make the identity more personal.

Visit the Eephus League Magazine!

The Eephus League of Baseball Minutiae is my senior project. The name is referencing the infamous “Eephus” pitch, an incredible slow pitch designed to throw off the timing of a hitter. The backbone of the project is the Eephus League website, a community driven blog where baseball fans can upload photos, share stories and view information about all of the miscellanea and minutiae that make baseball such a rich entity. The site automatically formats the different categories of posts in a uniform way, allowing the site to be visually consistent despite having multiple authors. The Eephus League also has a print component, with 5 booklets containing various pieces of baseball history, statistics and trivia.

Help me get the products you see here produced through kickstarter! I’m hoping to bring scorekeeping back to the masses.

Visit the Eephus League

GoodBetterBest was the idea of a few students at Auburn who wanted an online community where they could go for advice on their designs and see what students were doing in other classes. I built the framework in wordpress and made a front end posting system that allows for easy image uploads and posting without having to go into the dashboard of wordpress. The site pulls rss feeds from several major design sites to help students get a broader view of the design world.

]]> http://heckhouse.com/good-better-best/feed/ 0 http://heckhouse.com/hamilton-rebranding/ http://heckhouse.com/hamilton-rebranding/#comments Wed, 26 May 2010 16:43:49 +0000 admin http://heckhouse.com/photobg/?p=189 This was a project where we had to pick a museum, create a new identity for it and design a series of 3 magazine ads. I knew right off the bat that Hamilton Wood Type & Printing Museum would be my choice. The chance to scan and use wood type as images in themselves rather than just prints was invigorating (I later used this technique for the… Read the rest]]>

This was a project where we had to pick a museum, create a new identity for it and design a series of 3 magazine ads. I knew right off the bat that Hamilton Wood Type & Printing Museum would be my choice.

The chance to scan and use wood type as images in themselves rather than just prints was invigorating (I later used this technique for the End Grain website). We had to create an image dominant mark, a type dominant mark, and an icon for a podcast for the museum.

Aerogami is an online community website where users can share paper airplane designs, download designs submitted by other users, and see videos on how to construct complicated designs and post flight distances. The letterhead and business card both fold into paper airplanes.

The logo was the first thing I created. I was inspired by heraldry, and wanted to do something similar but with a twist. The mark uses traditional elements like the top hat and monocle in a humorous way, giving them the contemporary feel that I felt the company should reflect. The wordmark was based on popular typography styles of the time period.

A large portion of the project was creating products for the company, and showing how the logo would be applied. I created several mockups for clothing, accessories and packaging. The company needed distinct business cards depending on position, which utilized a color system that is repeated in the letterhead. The envelopes and shipping labels are meant to be filled out by hand, lending a personal and old timey touch to the items.