The logo was the first thing I created. I was inspired by heraldry, and wanted to do something similar but with a twist. The mark uses traditional elements like the top hat and monocle in a humorous way, giving them the contemporary feel that I felt the company should reflect. The wordmark was based on popular typography styles of the time period.
A large portion of the project was creating products for the company, and showing how the logo would be applied. I created several mockups for clothing, accessories and packaging. The company needed distinct business cards depending on position, which utilized a color system that is repeated in the letterhead. The envelopes and shipping labels are meant to be filled out by hand, lending a personal and old timey touch to the items.