It was important to deliver a branding system that could work at any scale and in single color scenarios. Though there are many variants, they all feel interconnected and the distinctiveness of the branding will make WDA shirts instantly recognizable.
A lot of time was spent trying to find “generic,” non-sport specific single-color versions of the logo, and eventually we came to the stacked WDA across the eagle’s chest,which is both easy to read and delightfully retro, matching the vibe of the eagle himself. It almost feels like the logo for an old radio station. I can picture it now in blinking neon.