The essays and blog posts on Insights are very in-depth and well researched. Pacing was important to establish and maintain on longform pieces like these, to subheadings and large pull quotes serve as graphical elements to give the reader a chance to catch their breath.
Each article is connected with an issue number, and you can quickly see what other postings are also inside of that issue to encourage viewers to dig deeper into the content. Insight also has an active community of commenters, so we took special care to make sure that experienced was thought through from start to finish to be as legible and as easy as possible.
Each article also contains links to courses that Kellogg offers that relate to the subject at hand, giving the college a powerful outreach tool that helps them recruit the best and the brightest in their field.