So often in typography we fall back on learned assumptions and rules about styles, typefaces and aesthetics, and I think that is a big reason why it’s hard for otherwise talented designers to get a firm grasp on the practice. It’s my hope that a different kind of discourse around typefaces and typography will help more designers find and be confident in their own typographic voices. I am making an effort to be direct in my descriptions of the successes and struggles of each typeface, and to avoid overly technical descriptions or problematic terms like “horsey” in my writing (if type looks awkward, let’s say exactly why). I want to focus on concrete, objective observations that designers of any skill level can understand while at the same time keeping the writing approachable and fun! I think people learn best when what they read is relatable and personal.
One of my favorite things about writing the reviews is that I learn so much about type history and the eccentricities of the typefaces themselves as I do my research. It’s led to many moments where I’ve discovered new ways to use or think about a typeface that I never would have come across otherwise.