Wilderness Kayaks is a part of the Confluence family of products. This site was the first in a series of site redesigns for Confluence, so the design needed to be distinctive to Wilderness while also being flexible enough to be adapted to work for other outdoors brands in the future. We heavily featured their stunning photography and active social media accounts to insure the site would always be engaging, even to return customers.
Wilderness needed to combine their fishing and recreational sites into one offering that still addressed the needs of both demographics. I created a community page that could gather news posts, social media content and more and allow users to sort by recreation or fishing, and by the type of content.