This was my first design team brand project. While we were doing initial branding work for the Mobile Innovation Lab, Ben Bloodworth came up with a cute little version of Paul Rand’s bee that had glasses, and the body resembled a wifi signal. We didn’t end up using it, but I wanted to see what I could come up with based around that mark and no corporate restrictions, so I made this on my own time.

Part of the joke of this work was that the materials were very paper-centric despite the the fact that we were an app prototyping team. Being slightly inefficient and behind the time seemed appropriate for IBM.

• Designed in 2014
• Holcrom Bee designed by Ben Bloodworth
• Photographs of MIL team members taken by Jeremy Barnes