It’s become a habit of mine to create internal brands for the teams I join at bigger companies. It’s not intentional, it just ends up happening—perhaps due to my affection for the people I end up working with. The Le Tigre Squad was christened by Diego Perez during a particularly harrowing turnaround on Power BI, and from that day onward I took to memorializing the exploits (and expletives) of the group.

The Le Tigre work is inspired by a mesh of many different vintage and utilitarian aesthetics, with a healthy amount of blackletter typefaces mixed in.

Designed 2016